What to check in your case
Retrieve actual prices used in the relevant store or channel. Distinguish the announced discount from successive reductions and establish whether any required ASAE notification was made. A table compiled after inspection should be supported by the underlying records.
Documents for your defence
Full notice or decision, front and back, and evidence of the date of service.
- Advert and campaign photographs with start and end dates
- Item and channel price history and any ASAE notification
Legislation and official sources
Information checked on 7 November 2026.